FINANCIAL FEASIBILITY AND RISK ANALYSIS OF STRAWBERRY FARMING: A CASE STUDY FOR THE MUNICIPALITY OF DATAS, MINAS GERAIS

Abstract

Strawberry is a hybrid (Fragaria x ananassa), which was established in Brazil due to its adaptability to the subtropical and temperate climate, typical of high altitude areas or in the South and Southeast regions of the country. high profitability when compared to other cultures. Minas Gerais is the largest national strawberry producer, and the municipality of Datas has been gaining prominence in Minas Gerais production. The objective of the work was to survey the production costs of this vegetable and analyze the financial viability of its cultivation in the study site, based on the following economic viability indicators: NPV, IRR, Payback, in addition to supplementation through of sensitivity analysis. The results showed that the cost to produce strawberries in Datas/MG was R$ 190,617.98/ha and that despite the high investment value, the studied indicators showed economic and financial viability of the enterprise, with a positive value for NPV (R$ 265,101.94), IRR equal to 54% and Payback of 2.52 quarters. Therefore, it was found that, for the year 2020 (base year of the study), strawberry cultivation was viable in the municipality of Datas, in the Vale do Jequitinhonha region of Minas Gerais.